MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 19, Problem 4MA
Summary Introduction
To discuss: Current advertising slogan believed by Person X that is effective for developing a unique selling proposition.
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Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!
Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.
Suppose you are making a marketing campaign for insect repellent lotion, what will be the advertising message that will be delivered and carried out in marketing communication? Afterward, come up with a holistic slogan and justify it.
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