MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 19, Problem 7MA
Summary Introduction
To discuss: Way of using the post testing by marketers to measure the effectiveness of advertisement campaign and discuss the kind of products it is suitable for.
Summary Introduction
To discuss: Reason of tracking the impact of advertising campaign is challenging.
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Describe one way that marketers can use posttesting to measure theeffectiveness of an advertising campaign. For which kind of product isthis method most useful? Why is it challenging to track the impact of anadvertising campaign?
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