MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 19, Problem 5MA
Summary Introduction
To discuss: Type of media used by Person X to target the young people with Company B products.
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Who is the advertisement aimed at?
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- You are the owner of an expensive, family friendly shoe store. Your store has survived for many years with minimal advertising. Since on-line shopping has become more attractive, how will you now advertise for your brick-and-mortar store? What changes would you need to make to attract more customers? What advertising media would you use and why?arrow_forwardMany people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.arrow_forwardCriticize this advertisment from your point of view ? i attach the picture of ad.arrow_forward
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