MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 19, Problem 3MA
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To discuss: Example of Company V in designing persuasive advertisement, informative advertisement and a reminder advertisement.
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- See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10arrow_forwardHow does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?arrow_forwardFind a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).arrow_forward
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- Designing an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?arrow_forwardWhat are the differences between “informative”, “persuasive”, and “reminder” advertising?arrow_forwardcreate a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.arrow_forward
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