MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 18, Problem 2MA
Summary Introduction
To discuss: The reason for the customer views that the advertisement by company RB will not make him or her to buy a new pair of jeans by using the AIDA model (Awareness, Interest, Desire, and Action).
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Chapter 8 discusses exposure, in terms of selectiveexposure and voluntary exposure. What type of exposure do you think most consumers who viewed thetwo ads discussed in this case experienced? Explainyour reasoning
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