MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 18.2, Problem 1PC
Summary Introduction
To determine: The different steps in the communication process.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What role does cultural background play in shaping an individual's communication style, and how can we navigate cultural differences in communication?
1. What are the factors of effective communication?
What's the Importance of Communication in today’s Business World?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are the major influences on organizational communication, and how can organizational design affect communication?arrow_forwardWhat are the four components of communication discussed in this section?arrow_forwardWhat are some things that managers can do to reduce noise in communication?arrow_forward
- 1. What is "breadth" in communication? 2. What is "depth" in communication?arrow_forwardWhat is the importance of cultural sensitivity and diversity in business communication, and how can businesses promote inclusive and effective communication practices?arrow_forward1. Describe the six step communication process with an example.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Understanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning