MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 18.2, Problem 2PC
Summary Introduction
To describe: The AIDA model.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How do you respond to this situation?
What is the meaning behind 'material uncertainty'? Please Explain.
What does the golden rule signify and what is the reason?
Knowledge Booster
Similar questions
- What are the three weaknesses and three threats of 7-Eleven that prevent the firm's weaknesses from making it highly susceptible to external threats?arrow_forwardA philanthropy program examples?arrow_forwardExample of each in relation to a college student 1. Organizational Moral Dilemma 2.Structural Moral Dilemma 3.Individual Moral Dilemmaarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you