International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Question
Chapter 16, Problem 5CTD
Summary Introduction
To discuss: The strategic usage of countertrade as a marketing tool to generate the export revenue.
Introduction:
Countertrade refers to the international exchange of goods and services and not in exchange for money value.
Summary Introduction
To discuss: Risk associated with countertrade strategy.
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Check out a sample textbook solutionStudents have asked these similar questions
How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenues? What are the risks associated with pursuing such a strategy?
Suppose you are a manager (or owner) of a small firm which cultivates agricultural product (crops), and sell (export) in the international market (foreign country). You need to follow or consider four risk factors (currency, country, cross-culture, and commercial) in this business.
1. How do you consider these four factors? and
2. what factor is most considerable for your agricultural business in the international arena?
Give some examples of Countertrade ?
Chapter 16 Solutions
International Business: Competing in the Global Marketplace
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