International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 16, Problem 1RT
Summary Introduction
To discuss: The dimension used in the market potential index (MPI) and the dimension which have a greater importance for a company that markets the product wireless devices.
Introduction:
Market potential index (MIP) is a study to compare the various market potential of markets of the country for Country U exports.
Summary Introduction
To discuss: The dimension used by a company which sells clothing.
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International Business: Competing in the Global Marketplace
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