Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.5DQ
Summary Introduction
To discuss: The environmental sustainability and how the firms gauge towards gaining it.
Introduction:
An organizational method that involves the developmental strategies, which sustains both the surroundings and generate profit for the firm.
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Marketing: An Introduction (13th Edition)
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