Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.8CTE
Summary Introduction
To discuss: The philosophy of ethics that assists Person X’s decision in every situation.
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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Discuss the philosophies that might guide marketers facing ethical issues.(AACSB: Written and Oral Communication)
While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.
With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.
Questions:
Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?
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Chapter 16 Solutions
Marketing: An Introduction (13th Edition)
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- Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forwardFrom a marketing perspective, make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. 1 Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? 2 What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. 3 Finally, are you a Black Friday shopper? Why or why not?arrow_forward
- Is it fair to single out specific products for restrictions such as New York City’s proposed size cap on soft drinks? Discuss this argument from all sides of this issue: government, soft drink marketers, and consumers. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardThink about a company such as Intel, which sells its products to computer makers and other businesses rather than to final consumers. How would Intel’s marketing to business customers differ from Apple’s marketing to final consumers? The second part of the chapter deals with this issue.arrow_forwardplease read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ then post your response to the question below "Cite real live examples of the different marketing practices you have observed around you in your everyday life and explain what marketing principles you believe these practices illustrate, based on your reading of the text" Base on the examples given, discuss the different ways companies undertake marketing“.arrow_forward
- Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat are your thoughts on the use of children’s online games to disguise marketing to them? Do you consider this practice to be ethical or unethical? Link is listed below https://www.nytimes.com/2011/04/21/business/21marketing.htmlarrow_forwardMarketing Plan - There is an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged. These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise…arrow_forward
- Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forwardWhich of the five marketing management concepts best applies to Pegasus?arrow_forwardAre certain market segments more likely to be vegetarian?(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forward
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