Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 16, Problem 16.11MA
Summary Introduction
Case summary:
Company K provides a lease-to-own program that targets the consumers with low-income. Company K is a retailer company, however, few company like Company K has been doing this program for few days. Company S, which has already launched this program mentioned that their program satisfies the low-income consumers.
Few critics aroused saying that it is just giving instant satisfaction and exploiting the disadvantaged customers.
Characters in given case:
- Company K
- Company s
To discuss: Whether Company S and Company K are exploiting the disadvantaged customers with a reason
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Video Case Home Shopping Network Long ago, television marketing was associated with low-quality commercials broadcast in the wee hours of the morning that offered obscure merchandise. But Home Shopping Network (HSN) has played an instrumental role in marking television shopping a legitimate outlet. Around the clock, top-quality programming featuring name-brand merchandise is now the norm But just like any other retailer, HSN has had its share of challenges. This video illustrates how HSN has focused on principles of direct marketing in order to overcome these challenges and form strong customer relationships. As market conditions continue to shift, HSN explores new ways to form and strengthen direct relationships with customers. After viewing the video featuring HSN, answer the following questions: Q1; 1. What are the different ways that HSN engages in direct marketing? 2. What advantages does HSN specifically have over brick-and-mortar retailers? 3. What recommendations…
Procter & Gamble sends new parents home from the hospital with asample of Pampers diapers, and it has started sending Fusion ProGliderazors to each young man in America on his 18th birthday. What arethe likely goals of such marketing tactics? How could Procter & Gamblemeasure how well it has achieved these goals with its free giveaways?
Consider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?
Chapter 16 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Write an executive summary on Japan, Switzerland, and Mexico promoting Nestle products.arrow_forwardFor years, Ferrari has been known as the manufac-turer of expensive luxury automobiles. The company plans to attract the major segment of the car-buyingmarket that purchases medium-priced automobiles.As Ferrari considers this trading-down strategy, whatbranding strategy would you recommend? What arethe trade-offs to consider with your strategy?arrow_forwardNetflorist’s transition to retailerAt recent forum at the Gordon Institute of Business and Science (GIBS) the Net florist storywas relayed by Ryan Batcher, MD and co-founder of Net florist. He also explained how theywent from being ignorant about all things to do with flowers (except for roses) to becoming theleading online florist retailer in South Africa.Net florist was launched in 1999 as a test case for an e-commerce company in South Africa,when online retail was still in the early stages of development. Bacher said they knew nothingabout flowers therefore there was very little initial focus on food fulfilment, strategy industry,market research and marketing, HR, technology, or the product. “As there is very littlecustomer loyalty online the only differentiator in our industry is product and service we haveto innovate he said since expanding our offering in true gifting confectionery and bakeryproducts and same day personalization of gifts, 60% of sales are from flowers and 40%…arrow_forward
- Give the Support points of this following benifits: The advantages of secondhand clothes include financial savings •Suitability for other people, including both boys and girls. •Additionally, there are many benefits to purchasing secondhand clothing that go far beyond your own wardrobe. You can not only discover one-of-a-kind things, try out new looks, and uncover amazing discounts . •Purchasing used clothing is good for the environment and your budget because some of it is branded. •Some clients find that used apparel satisfies their needs. •The chance to find one-of-a-kind pieces that nobody else owns is one of the best things about buying used clothing.arrow_forwardRead the situation and answer the questions given below. For more than half a century, Walmart has prided itself on providing value to customers by beinga low-price leader. But the consumer mindset is changing. Now “value” also means convenience,ease of finding what you want, and the ability to get exactly what you want when you want it.Nationwide dollar-store chains often have lower prices than Walmart, so that point ofcompetitive advantage is fading. And thanks to Amazon.com and other online retailers,consumers can shop from home whenever they like, compare prices, and know immediately whatis available.Contrast this with the experience many Walmart shoppers previously had when they entered astore—low inventory, disorganized aisles, unhelpful staff, and an overall depressing atmosphere.The company’s online presence was about the same. The site was difficult to navigate andattempts to search for products were frustrating at best and more often fruitless.Named Walmart’s CEO in 2014,…arrow_forwardthe Zambia Institute of Marketing has invited you to their 22nd Annual Marketing conference as a key note Speaker. They have also insisted that your paper should be submitted to the Institute for purposes of academic reference. Your paper is meant to address the growing misunderstand between Marketing and Selling. Question: The meaning of the term ‘marketing’ remains an area of confusion in the minds of many. As a marketing practitioner, explain the implications and the real meaning of marketing. Show how this can be distinguished from selling.arrow_forward
- What is a product? How do consumer products differ from industrial products? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardbusiness marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?arrow_forwardDescribe THREE (3) unique selling points for Nike.arrow_forward
- Explain , the role of relationship marketing and strategic alliances in business marketing. Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills. Why is relationship or personal selling the best way to promote in business marketing?arrow_forwardCoca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen varieties. It seems that almost every major brand has been greatly extended, some even past the breaking point. Why do consumer-goods manufacturers extend their brands? What issues do these brand extensions raise for manufacturers, retailers and consumers?arrow_forwardMarketing was born because selling wasn't enough” is now available. Do you agree with the analysis posed?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning