Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.18MML
Summary Introduction
To discuss: The meaning of consumerism and the rights that the consumers has and the reason for considering the buyers requiring much protection.
Introduction:
An individual, who purchases goods and services for his or her personal consumption or utilisation is a consumer.
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Marketing: An Introduction (13th Edition)
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