Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.6CTE
Summary Introduction
To provide: Example on how marketers responds to the social criticism of
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
Discuss an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior dealt with? (AACSB: Written and Oral Communication; Reflective Thinking)
please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/
then post your response to the question below
"Cite real live examples of the different marketing practices you have observed around you in your everyday life and explain what marketing principles you believe these practices illustrate, based on your reading of the text"
Base on the examples given, discuss the different ways companies undertake marketing“.
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Marketing: An Introduction (13th Edition)
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