Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?
Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Direct Marketing Effects Today
Is direct marketing effective in the today’s marketplace?
Why or why not? What about interactive marketing? Which form of marketing would
you pursue for the launch of a modified or new high-technology product or
service? Why?
The Internet has revolutionized the way people do business
Some of the more important breakthroughs in this type of marketing are speed of
communication, access to information, and availability of endless choices What
are some of the benefits and challenges organizations face when using Internet
technology in marketing in the future?
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