Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?

Consumers are now able to access two distinct varieties of internet services as a direct consequence of the proliferation of online applications. What characteristics set one of these services apart from the rest and make it more noticeable than the others?

Who needs digital marketing?

In the world of marketing technology has been seen as just a means to an end. This article explains that technology is not just a means to an end, but it shapes our society. Showing that most companies in the world today are more focused on their brand and trying to understand the customer rather than using their technology to their advantage as they just hide behind their brand persona. They also failed to recognize the true value of the product that they are selling since they are so focused on their brand and image to customers. Technology is a more powerful tool than most marketers realize they tend to influence how people and act or self-identities and interact with their community. Showing that technology is more of an active force rather than something that is just consumed.   Throughout the article it gave a couple different instances on products that were created that seemed minimal at first but now your average consumer cannot live without it. The two main examples that were…