Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 11, Problem 5RQ
Program Plan Intro
Customer relationship management (CRM):
This concept came into frame to manage a company’s interaction with current and potential customers. This approach uses data analysis about the customer’s history with a company so as to improve business relationships with customers and it specifically focuses on customer retention and ultimately driving sales growth. It is also useful to learn more about the company’s target audiences and how to fulfill their needs.
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Explain the impact of CRM on reshaping customer-centric business models.
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Chapter 11 Solutions
Business Driven Technology
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- What strategies can businesses employ to effectively handle customer conflicts that occur in face-to-face interactions?arrow_forwardExplore the role of CRM in managing and optimizing customer interactions across various channels.arrow_forwardExplain the significance of lead management in CRM and how it contributes to effective customer relationship management.arrow_forward
- What strategies can businesses employ to maintain customer trust and satisfaction after a conflict has been resolved?arrow_forwardWhat are some of the technical benefits a business may get by selling its products on Amazon rather than its own ecommerce website?arrow_forwardHow can companies proactively gather customer feedback to identify potential sources of conflict before they escalate?arrow_forward
- List and explain how customer relationship management software saves money and helps.arrow_forwardExplain the primary objectives of Customer Relationship Management (CRM) and how they benefit businesses.arrow_forwardDescribe the role of CRM software in enhancing customer engagement and retention. What tools and features are commonly found in CRM solutions for this purpose?arrow_forward
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