Chapter 11, Problem 2CQ

Explanation of Solution

Zappos:

• Zappos is one of the online marketing services that sell more than 500 brands of clothing, handbags, and accessories.
• Zappos mainly dependent on their customers and encourages them to order many products and it also provides customization.
• The call center of Zappos receives many calls in a day dealing with their customers.

Customers are at the heart of Zappos business strategy:

• Without customers, Zappos business cannot function. The motive of Zappos is to compete on customer service...