Explain the significance of lead management in CRM and how it contributes to effective customer relationship management.
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Explain the significance of lead management in CRM and how it contributes to effective customer relationship management.
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- Explain the primary objectives of Customer Relationship Management (CRM) and how they benefit businesses.List the primary reasons for CRM failures in a business and explain the major application clusters in customer relationship management.Explain the concept of lead management and its relevance in CRM.