Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 11, Problem 1RQ
Program Plan Intro
Customer relationship management (CRM):
This concept came into frame to manage a company’s interaction with current and potential customers. This approach uses data analysis about the customer’s history with a company so as to improve business relationships with customers and it specifically focuses on customer retention and ultimately driving sales growth. It is also useful to learn more about the company’s target audiences and how to fulfill their needs.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Is it your opinion that customer-centric organizations generate more revenue, given the potential influence that service has on customer retention? Give me at least three justifications for your response.
What are the primary goals of Customer Relationship Management (CRM) in a business context?
In what ways can a company's organizational culture either contribute to or mitigate customer conflicts?
Chapter 11 Solutions
Business Driven Technology
Knowledge Booster
Similar questions
- When implementing a customer relationship management (CRM) system in the restaurant business, what are some of the most important aspects that food market organizations should keep in mind?arrow_forwardSequence Diagram of customer relationship management systemarrow_forwardWhat are the system ramifications of customer relationship management?arrow_forward
- What methods should a business employ to reduce the churn rate in order to properly manage customer relationships?arrow_forwardExplain the key benefits of implementing Customer Relationship Management (CRM) in a business setting.arrow_forwardWhat tactics does an organisation use to minimise turnover rate in order to conduct Customer Relationship Management?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Management Of Information SecurityComputer ScienceISBN:9781337405713Author:WHITMAN, Michael.Publisher:Cengage Learning,Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781285867168Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Management Of Information Security
Computer Science
ISBN:9781337405713
Author:WHITMAN, Michael.
Publisher:Cengage Learning,
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning