Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

Prepare a brief report on the methods that can be used to measure the effectiveness of promotional campaigns. (10%) In particular you are required to show how the methods may change to match the differing objectives of two campaigns; firstly a campaign to launch a new instant coffee product and secondly a campaign to promote equal opportunities in the work place. 20%

1) How do your proposed changes match up with the customer needs and wants? Explain. 2) how can you improve the matchup between your ad, your product design, and the customer needs and wants?

According to Jantsch (2009), what key elements should a marketing plan address? a. Who you are, what you do, who needs to know, and how to attract attention  b. Identity and budget considerations only c. Product features and competitive analysis . d. Target audience and budget considerations

9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the…

Need the correct answer to this practice question I found online please | Reach is measured by comparing the cost of advertising with the product placement gross ratings points O product usage impressions

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Explain the process for integrating a strategic message that might have been created by the company's advertising department into a commercial. What considerations should be taken into account when you are creating the commercial.

The purpose of marketing communications is to do all of the following, except:   Select one: a. Remind b. Inform  c. Persuade d. Introduce