Why should the company need to satisfy first the internal customers before providing good customer service to external customers?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 2CTQ: How did IT help the company solve that problem?
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Why should the company need to satisfy first the internal customers before providing good customer service to external customers?
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