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The objective of _______ is to build sales, market share, and profits quickly by providing an incentive to purchase the product immediately. |
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- The task of designing, collecting, analyzing and reporting, known as ______________________, is intended to define marketing problems or opportunities.Return on Marketing Investment (ROMI) has following components A. Internal Rate of Return B. Lifetime Value C. Costs associated with marketing investment D. All of the above________ consider what products and services to keep, add, and delete in the future using a portfolio analysis, present new marketing initiatives, and address marketing organization topics. Multiple Choice Generic marketing strategies Marketing tactics Marketing strategies Long-range marketing plans Short-term marketing plans
- 16 __________ includes the company activities that make the product available to target consumers. Select one: a. product b. Promotion c. Place d. price______ is backed by ability of an individual to pay for the product or service. Values Needs Demands Wants._______ A combination of marketing elements designedto reach a target market.
- __________ is a marketing function where the customers' needs and wants are examined and evaluated so the business can offer the best products, at the best prices, to suit the needs of their consumers. Consumer analysis Marketing research Cost-benefit analysis Product and service planningThe objective of marketing communications is to enhance brand equity as a means of ____________. Select one: a. reducing the advertising budget b. increasing consumer brand loyalty c. increasing short-term sales d. defining the marketing mix e. reducing the promotional budgetWhich of the following do not ensure firm viability over the long run? Multiple Choice maximizing employment market share profits all of these choices are correct.
- Read the following text, and then write a brief heading for each and every section: 1.______________________ A product is anything that can be offered to a market that might satisfy a want or a need. This means that services, leisure activities, people (like politicians, athletes, actors), places (like holiday resorts) and organizations(like hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2____________________ Most products offered for sale by retailers are branded. A…Read the following text, and then write a brief heading for each and every section: 1.______________________ A product is anything that can be offered to a market that might satisfy a want or a need. This means that services, leisure activities, people (like politicians, athletes, actors), places (like holiday resorts) and organizations(like hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2____________________ Most products offered for sale by retailers are branded. A…The popular marketing technique known as ________ marketing applies the principles of instrumental conditioning by reinforcing regular purchases; consumers are given rewards with values that increase along with the amount purchased