Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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 A business's name is important to its success. When it comes to business naming dos and don'ts, which of the following is true?

  a) Business names must be unique throughout the world.
  b) Your name must be location based.
  c) Difficult spelling will make it unique.
  d) It should represent the service or goods you'll be selling.
Expert Solution
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A business name is the most important part of a successful business as it creates a brand, company logo, and identity in the market. It also helps customers to find, recognize and connect with the company.

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