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- what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?How might marketers determine the degree of involvement of their target audiences in their marketing communication activities?What is the difference between a target public and target market?
- Changes in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?What is marketing communication and what is the purpose of it?