Why might a big company like Lenovo want to develop strategicpartnerships with locally owned computer stores? Describe what Lenovowould have to do to maintain such relationships.
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- What are the general strengths and weaknesses of large hotel chains, motels and Airbnb? Explain how you would compare and contrast those businesses.For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…If you were a manager of a medium-sized business, how will you determine the internet Net markets to buy your indirect inputs from?
- Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…Have some time to browse Alibaba.com and take a look at some of the products that are offered for sale there. What are some of the logistical factors that are different between buying something on Alibaba.com and buying something on Amazon.com?You have become the owner-manager of a small local bubble tea seller that has outlets in 10prime shopping-centre locations across Singapore. Given the structure of this marketdiscussed in question 3, you are considering vertical and horizontal integration. Using thetheory of the optimal boundary of the firm, discuss the make-or-buy decision as well as thescope for horizontal integration and diversification of your firm. What stages of the verticalchain should you consider conducting in-house? What other horizontal markets may youintegrate into?
- Identify the market structure Coles and Woolworths operate in. Make sure you justify your choice of market structure using all of the market characteristics used to classify markets. Using your own independent research, provide some facts and brief comments on this market (for example you may like to discuss metrics like the concentration ratio).The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sheron France and Jilluan Scottish may need your help with a marketing strategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Hall & Peter, H&P, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by Jason Hall and Frank Peter. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired many products brands & companies in order to expand their business…Give an example of a company that followed a retrenchment strategy after the Covid 19crisis. Discuss the reasons of this retrenchment and how was it conducted.
- GO to the following website to find library resources and tutoring services by campus. http://www.spcollege.edu/libraries/ OR https://spcollege.libguides.com/Entrepreneur What is the industry you have chosen to research and why? Are you currently engaged in an entrepreneurial venture or planning to launch one within the next 6 months-1 year? Which databases and resources did you use? choose 3 What did you find the MOST useful and educational? (BE SPECIFIC and provide feedback for EACH resource listed in #3) What is the MOST interesting trend or data/fact you found about the industry during your research? Make sure to include the citation for the trend(s) you provide. [HINT: In most cases this question should be answered using numbers (%, $, etc.)] industry: Windows and doors marketAmazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets, their unique value is in those markets—why they win with customers; what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and what makes it hard for competitors to imitate their offerings.How can a company increase its market share, and what strategies are commonly employed to achieve this goal?"