1 Please evaluate and analyze, including concepts and recent developments in the field of digital marketing and using no more than 500 words: A) Which elements would you include in the digital marketing audit to understand your current position? B) Identify possible reasons for lover conversion rate in Australia and suggest the ways to address the challenge
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You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following:
Question 1
Please evaluate and analyze, including concepts and recent developments in the field of digital marketing and using no more than 500 words:
A) Which elements would you include in the digital marketing audit to understand your current position?
B) Identify possible reasons for lover conversion rate in Australia and suggest the ways to address the challenge.
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