Why should a salesperson plan their sales call?     To eliminate the need for empathy.   To increase purchase dissonance.   To develop an atmosphere of goodwill between the buyer and seller.   To increase the probability of transaction selling.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Why should a salesperson plan their sales call?

 

 

To eliminate the need for empathy.

 

To increase purchase dissonance.

 

To develop an atmosphere of goodwill between the buyer and seller.

 

To increase the probability of transaction selling.

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9780357033791
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