A Facebook group of more than 25,000 people is trying to convince Cadbury, the venerable British confectioner (now owed by Kraft Foods), to produce a giant chocolate Cadbury Crème Egg that contains a filling made from fondant that resembles the yolk and white of a real egg. (Currently, giant Cadbury chocolate eggs, which are about the size of an ostrich egg, are hollow, a great disappointment to fans of the company's smaller chocolate eggs that are filled with creamy white and yolk-coloured fondant.) A Cadbury spokesman says that "creating a [chocolate] shell that is strong enough to contain the sheer weight of the fondant is technically challenging." Use the creativity-enhancing techniques described in topic 3 to develop potential solutions that would allow Cadbury to manufacture a giant Crème Egg.

A Facebook group of more than 25,000 people is trying to convince Cadbury, the venerable British confectioner (now owed by Kraft Foods), to produce a giant chocolate Cadbury Crème Egg that contains a filling made from fondant that resembles the yolk and white of a real egg. (Currently, giant Cadbury chocolate eggs, which are about the size of an ostrich egg, are hollow, a great disappointment to fans of the company's smaller chocolate eggs that are filled with creamy white and yolk-coloured fondant.) A Cadbury spokesman says that "creating a [chocolate] shell that is strong enough to contain the sheer weight of the fondant is technically challenging." Use the creativity-enhancing techniques described in topic 3 to develop potential solutions that would allow Cadbury to manufacture a giant Crème Egg.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

PLEASE READ FROM BEGINBING Select an influencer who has 10,000 or more followers on Instagram or tiktok. NO SPORT On the influencer's profile, look for a sponsored post or compensated relationship for a brand. A sponsored post or paid collaboration is when an influencer produces and publishes content for a company on their own account in exchange for payment. Screenshot of this post or have the link!!!.along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions. Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there. Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer? Who is the post's intended audience? (Be specific) Do you believe this post was successful? If not, why not? If not, what could have increased its efficacy?
You are working in the marketing department for a fast-food chain. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees. "Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill." To make matters worse, a couple of other employees who had recently been fired chimed in and made posts of a similar nature. Working as a team, complete the following steps: 1. Create a response that can be used to convince consumers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated and a plan for how this response will be communicated.
Take Chic-Fila fry prices and make a "Decoy Effect" symbolically. What you choose could be descriptive, visual, or video. There are different ways that you could do this including the following: - A simple description. - A (small-size) photo included in your discussion board entry. - A web link to a photo or a video. Each entry must be G-rated - this includes any web links that you incorporate in your entry. Creativity and humor are welcome. Multiple entries are welcome and encouraged.
Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development Product development Business analysis Idea screening Test marketing Product launch Idea generation Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app Creating a prototype of the smartphone app Using Twitter to ask followers what prices they are willing to pay for smartphone apps Developing a social media site that allows college consumers to review and provide feedback on new product…
Should Harper consider expanding sales by putting hername on a lower-priced line of skin care products that are ahybrid of natural ingredients and a synthetic chemical base?Why or why not?
Assume that you are an Account Executive for a digital marketing agency. create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below: Roots — Launch a new on-line customizable winter T-shirt to your summer customers. Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line. Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan. 1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?
Suppose you are hired as a Marketing Manager for a renowned Television Channel “GOL NEWS”. Unfortunately, the channel is not be able to perform up to the expectations of the target audience. You being a marketing manager assigned with the responsibilities to revamp the current standing of the channel and suggest appropriate Segmentation, Targeting and Positioning in detail. (1000 Words Required)
Nancy posted a product review on a retail website in which she shared her views on the fit, fabric, and price of the jumpsuit she bought. Which effect of social media engagement does her review represent? A) information effect B) timeliness effect C) dynamic effect D) connected effect E) network effect
ChuckE. Cheese is getting into the delivery service, what are the most likely social platform and appropriate target demographics for this Chuck E. Cheese campaign, what could be the total number of potential new customers and how would you recommend that Chuck E. Cheese announce this new delivery service on social media?
During negotiations between Zuckerberg and Whatsupp founder Jan Koum, data privacy was surely an important issue. In this situation, privacy is an example of what type of interest? Multiple Choice Process Principle Substantive Intrinsic relationship
70 - 86. Read the case below and provide ONE (1) feasible recommendation on what kind of media and marketing message they should provide to avoid this scenario based on your evaluation/assessment. McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net. The giant fast-food chain decided to pull out the 30-second ad from significant television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's. McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of…
As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.