Discuss the situations when personal selling in a company becomes more relevant with examples

You have just begun working as a consultant for an influential drinks producer. Boosting the company's online visibility should be discussed and included in your entire marketing plan. Before releasing a website to the public, be sure it has been rigorously tested.

Discuss the key components of a sales force automation (SFA) system and its importance in improving sales processes.

Compare and contrast marketing strategies used in mass marketing, direct marketings, micro-marketing, and one-to-one-marketing.  Word count requirement is between 200 and 500 words.

Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how you would do this in the next year.

Discuss how sales promotion can be used as an acceleration tool to speed up the sales process and maximize sales volume. Be specific.