Which of the following is an internal factor that affects pricing decisions in a company? * () The forces of demand and supply in the market O Consumers' perception of value The degree of inflation in the economy (O The overall marketing strategy of the company

1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.

A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market. true false

In what ways can organizations leverage marketing research methodologies to intricately evaluate the multifaceted impacts of pricing strategies and promotional tactics, considering diverse market segments, competitive dynamics, and evolving consumer preferences, while navigating inherent complexities and uncertainties within the market landscape?

Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.

Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?

In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?

Assume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?

List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…

What is the buy-write index?    No palgiarism.