A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market. true false

A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.

Discuss how IT creates business value by reviewing ways (the IS/IT conversion process), means (the IS/IT use process) and ends (the competitive process).

How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of packaged consumer products?