Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side.  Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
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  1. Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side.  Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.
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