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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
![What is a market niche?
O
O
a) A small group of consumers with unique
needs and who typically are willing to pay a
premium to have those needs met
b) A market segment that is served by many
firms and is characterized by high levels of
competition
c) A market segment that is characterized by
high sales volumes and low prices
d) A large group of heavy users who are loyal
to a brand because it provides value at a
relatively low price](https://content.bartleby.com/qna-images/question/15b86038-0c22-419f-8e25-6ea58f219bd3/3e995591-5ee4-40dc-96ef-0ea3f2ef1a55/se3mvdm_thumbnail.jpeg)
Transcribed Image Text:What is a market niche?
O
O
a) A small group of consumers with unique
needs and who typically are willing to pay a
premium to have those needs met
b) A market segment that is served by many
firms and is characterized by high levels of
competition
c) A market segment that is characterized by
high sales volumes and low prices
d) A large group of heavy users who are loyal
to a brand because it provides value at a
relatively low price
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