What is a market niche? O a) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met O b) A market segment that is served by many firms and is characterized by high levels of competition O c) A market segment that is characterized by high sales volumes and low prices

A product is associated with a slow growth market but that product also happens to be the segment leader/top selling product in what is a particularly large market segment (i.e., think of a product like Coca-Cola in the cola market). In other words, that product would most likely be labeled as a A Cash Cow Dog C Star D Question mark

please help me for answer the attached file

In selecting the business level strategy, explain why it is important to consider the following dimensions: The Customer Needs and Wants Socioeconomic segmentation Perpetual factor segments The Industrial and Commercial Consumers: End user Segments Products Segments Customer Size Segments

Market Segmentation and Your Purchase Habits In this learning activity, we will develop skills related to explaining market segmentation and segmentation variables, and their relevance to marketing. A market segment is a piece of the market. Market segmentation involves aggregating prospective buyers into groups that have common needs and who respond similarly to marketing programs. They are similar in their consumption behaviour, attitudes, and target market profiles. Find an example product category from your life or your purchasing habits that fits into each of these four segmentation categories. Mass marketing strategy: Marketing a product with a broad appeal to the entire market without any product or marketing differentiation This is uncommon and can be seen with utility companies. Segment marketing strategy: Marketing a range of different products and brands to specifically meet the needs of an organization's varied target markets. This is common with large companies such as car…

Explains it correctly

Which of the following play an important role in marketing planning and marketing strategy? O Marketing mix O Market Consumer intention O Product quality

how can a product/service satisfy a need or want for a consumer. for example an iPhone

In your opinion, which market segmentation structure (in the class) would be the most effective for helping select a target market and developing an appropriate marketing strategy?

MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money.   Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time.   Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis.   Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision.   Environmentally aware This is an emerging segment consisting of people who take into account the…