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What is a market niche? O a) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met O b) A market segment that is served by many firms and is characterized by high levels of competition O c) A market segment that is characterized by high sales volumes and low prices

What is a market niche? O a) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met O b) A market segment that is served by many firms and is characterized by high levels of competition O c) A market segment that is characterized by high sales volumes and low prices

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is a market niche? O O a) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met b) A market segment that is served by many firms and is characterized by high levels of competition c) A market segment that is characterized by high sales volumes and low prices d) A large group of heavy users who are loyal to a brand because it provides value at a relatively low price
Transcribed Image Text:What is a market niche? O O a) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met b) A market segment that is served by many firms and is characterized by high levels of competition c) A market segment that is characterized by high sales volumes and low prices d) A large group of heavy users who are loyal to a brand because it provides value at a relatively low price
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