Assume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?
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Assume you have written this textbook and are going to attempt to sell it to your school. Identify the six members of the buying center. What role would each play in the decision process? Rank them in terms of how much influence they would have on the decision, with 1 being most influential and 6 being least influential. Will this ranking be different in other situations? |
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- Identify the stages of the business buying decision pro-cess. How is this decision process used when makingstraight rebuys?How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.2.Assuming you are a Sales Consultant to the Raysut Cement company, how best would you advise the company for their "business buying decision process"? Explain.
- 1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an exampleConsumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?Suppose you want to buy a Laptop and a tooth paste. By keeping in mind the consumer decision making process. Define the purchase process used
- As a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage and its importance. Talk briefly about the company and what it does. Explain Each stage of the consumer decision- making process. Explain the factors that may affect the consumer's decision for the selected product or service.1.Discuss the differences between the absolute threshold and differential threshold. Which one is more important to marketers?what type of buying behavior will be displayed in the followinga) buying a lexusb) buying coca-cola c) buying a designer dress
- 1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.The evaluatiton of alternatives is an important step in the buying decision for consumers who are considering whether tovisit Butternut or some other mountain. What would be someof the evaluative criteria in this decision, and why?The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.