Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The following attributes describe which type of segmentation: personality, values, and lifestyle?Choose one answer.a. Demographic b. Volume c. Psychographic d. Volume
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- 2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?arrow_forwardHow important do you think it is to do research on the demographics of your audience?arrow_forwardWho are the current customers/users? include information related to demographics psychographics buying behavior price sensitivity customer satisfaction and loyalty.arrow_forward
- Target market is people who watch the NFL ages 18 to 49. Who would be the secondary market?arrow_forwardOne of the most likely reasons that many large consumer oriented firms use differentiated target segmentation is because:arrow_forwardGive an overview of the primary stages involved in the segmentation process. What makes it unique in comparison to paging is how it works. What exactly does it imply when someone or something is described as being compacted?arrow_forward
- Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.arrow_forwardBy dividing its market according to this specific type of market segmentation McDonald's may offer a variety of breakfast options of Spam and rice in Hawaii, tacos in Arizona, and lobster rolls in Massachusetts. What type of market segmentation is McDonald's utilizing? Psychographic segmentation Geographic segmentation Behavioral segmentation Demographic segmentationarrow_forward
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