Answered: The following attributes describe which…

The following attributes describe which type of segmentation: personality, values, and lifestyle?Choose one answer.a. Demographic b. Volume c. Psychographic d. Volume

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

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The following attributes describe which type of segmentation: personality, values, and lifestyle?Choose one answer.a. Demographic b. Volume c. Psychographic d. Volume

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