What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potential
What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potential
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?
strategic fit
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cultural awareness
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organizational fit
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segment harmony
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growth potential
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Expert Solution
Introduction
For a business to succeed, it must be very clear with it's goals and objectives. It should resonate in the vision and mission statement of the organization.
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