What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?     strategic fit     cultural awareness     organizational fit     segment harmony     growth potential

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?
   
strategic fit
   
cultural awareness
   
organizational fit
   
segment harmony
   
growth potential
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Introduction

For a business to succeed, it must be very clear with it's goals and objectives. It should resonate in the vision and mission statement of the organization. 

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