14. Factors that influence a consumer buying decision include all the following, except: Oa Industrislization Ob. Cultural norms O. Sacietal values O d. Personal preference 1. The combination of system, people and processes designed to collect, sort, analyze and present information for marketing purposes is called: Oa Marketing intelligence System Ob. Management Intelligence System O. Marketing information System Od. Management Information System 15.The first stage in the consumer buying process is: Oa Problem recognition O b. Evaluation of alternatives O. Information search O d. Post purchase dissonance 16.All the followings are common ways in which a market can be segmented, except Oa Psychographics O b. Demographics O. Price definition O d. Behavioral
14. Factors that influence a consumer buying decision include all the following, except: Oa Industrislization Ob. Cultural norms O. Sacietal values O d. Personal preference 1. The combination of system, people and processes designed to collect, sort, analyze and present information for marketing purposes is called: Oa Marketing intelligence System Ob. Management Intelligence System O. Marketing information System Od. Management Information System 15.The first stage in the consumer buying process is: Oa Problem recognition O b. Evaluation of alternatives O. Information search O d. Post purchase dissonance 16.All the followings are common ways in which a market can be segmented, except Oa Psychographics O b. Demographics O. Price definition O d. Behavioral
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
Related questions
Question
Please answer
Transcribed Image Text:14. Factors that influence a consumer buying decision include all the following, except:
Oa Industrislization
Ob. Cultural norms
O. Sacietal values
O d. Personal preference
1. The combination of system, people and processes designed to collect, sort, analyze and present information
for marketing purposes is called:
Oa Marketing intelligence System
Ob. Management Intelligence System
O. Marketing information System
Od. Management Information System
Transcribed Image Text:15.The first stage in the consumer buying process is:
Oa Problem recognition
O b. Evaluation of alternatives
O. Information search
O d. Post purchase dissonance
16.All the followings are common ways in which a market can be segmented, except
Oa Psychographics
O b. Demographics
O. Price definition
O d. Behavioral
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Recommended textbooks for you
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning