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- What are the advantages and disadvantages of attempting to reposition a product in the mind of customers ?How does the customer perceive the product?How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.
- Select a product you are familiar with and explain the stages of the product’s life cycle and different ways in which a company can extend its mature stage.What is the Product Thread? How does it applies to the current market Mix and productIf you will sell a product, what would it be and why? Give an example of the features/ benefits.
- Discuss how the new brand manufacturer will define its market segments and then begin targeting them.develop a marketing plan, Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.