VAT Singapore plans to recruit a channel partner in another country to further grow their industrial business beyond the semiconductor equipment sector. Apply three (3) considerations in the selection of a channel partner

Explain a channel richness. What influences channel richness? How should someone select a channel?

Explain multi-channel distribution systems while also describing the advantages of disadvantages of this system.

A powerful channel intermediary can help manufacturers. Is there any reason why a producer has a distributor network rather than an independent intermediary?

A good channel intermediary can be useful for manufacturers. Does a manufacturer's own distribution network justify doing so instead of using separate intermediaries?

Even though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? Explain why or why not.

Traditional channels of distribution Multiple Choice   do not perform bulk-breaking activities.   are usually preferred to other distribution arrangements.   are more easily controlled than corporate channel systems.   may involve little or no cooperation among channel members.   are usually controlled through strong legal contracts.

Discuss the role of omni-channel customer support in addressing conflicts. What are the advantages of providing consistent support across multiple channels?