VAT Singapore plans to recruit a channel partner in another country to further grow their industrial business beyond the semiconductor equipment sector. Apply three (3) considerations in the selection of a channel partner

VAT Singapore plans to recruit a channel partner in another country to further grow their industrial business beyond the semiconductor equipment sector. Apply three (3) considerations in the selection of a channel partner

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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VAT Singapore plans to recruit a channel partner in another country to further grow their
industrial business beyond the semiconductor equipment sector.
Apply three (3) considerations in the selection of a channel partner

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