Define the Strategy & format of the Pricing for any package which would be moving across borders for Company ABC, what would be important parameters to consider for defining rates of a package? - 2. Design a model to help customer develop a long-term relationship with FedEx and keep

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Company ABC is a well-known MNC in manufacturing industry, it has presence globally in multiple
regions like US, EU, and some Asian countries. The customer prefers to expand business with FedEx as it
plans to increase its daily volume of shipments between different factories and outlets spread across the
world. FedEx has been a trusted partner for company ABC from several years and expects FedEx to give
best pricing option for its next fiscal year of expansion.
You are the identified Analyst who shall be helping Sales with a competitive pricing structure for the ABC.
Design a Pricing Strategy as follows:
1. Define the Strategy & format of the Pricing for any package which would be moving across borders for Company ABC, what would be important parameters to consider for defining rates of a package? -
2. Design a model to help customer develop a long-term relationship with FedEx and keep competitors
out of the equation. 

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