37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.

According to the textbook, which of the following statements about advertising is (are) correct?   (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising.   (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products.   (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

Ring, a smart home security company, wants t X define advertising objectives determine the type of media create the advertising platform develop a campaign for its latest doorbell model. Before it can do anything else, Ring must. decide between advertising and public relations identify and analyze the target audience

Ad https://www.youtube.com/watch?v=DtLp4yH9IwI&feature=youtu.be See the above advertise and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Does ad take advantage of any macro environment forces? If yes, how ?