Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The University of Minnesota's tagline is "Driven to Discover". Do you think this catchphrase adequately sums up the essence of the institution? If you were to create a new tagline for the University, what would it be and why?
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