The University of Minnesota's tagline is "Driven to Discover". Do you think this catchphrase adequately sums up the essence of the institution? If you were to create a new tagline for the University, what would it be and why?

The University of Minnesota's tagline is "Driven to Discover". Do you think this catchphrase adequately sums up the essence of the institution? If you were to create a new tagline for the University, what would it be and why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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