The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes |
Mountain Bikes | Racing Bikes |
|||||||||
Sales | $ | 927,000 | $ | 266,000 | $ | 409,000 | $ | 252,000 | ||||
Variable manufacturing and selling expenses | 471,000 | 111,000 | 202,000 | 158,000 | ||||||||
Contribution margin | 456,000 | 155,000 | 207,000 | 94,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,200 | 8,900 | 40,800 | 20,500 | ||||||||
44,100 | 20,600 | 8,000 | 15,500 | |||||||||
Salaries of product-line managers | 114,600 | 40,400 | 38,400 | 35,800 | ||||||||
Allocated common fixed expenses* | 185,400 | 53,200 | 81,800 | 50,400 | ||||||||
Total fixed expenses | 414,300 | 123,100 | 169,000 | 122,200 | ||||||||
Net operating income (loss) | $ | 41,700 | $ | 31,900 | $ | 38,000 | $ | (28,200) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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