The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes |
Mountain Bikes | Racing Bikes |
|||||||||
Sales | $ | 926,000 | $ | 266,000 | $ | 403,000 | $ | 257,000 | ||||
Variable manufacturing and selling expenses | 479,000 | 111,000 | 209,000 | 159,000 | ||||||||
Contribution margin | 447,000 | 155,000 | 194,000 | 98,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,700 | 8,600 | 41,000 | 20,100 | ||||||||
44,100 | 20,900 | 7,500 | 15,700 | |||||||||
Salaries of product-line managers | 115,300 | 40,100 | 38,500 | 36,700 | ||||||||
Allocated common fixed expenses* | 185,200 | 53,200 | 80,600 | 51,400 | ||||||||
Total fixed expenses | 414,300 | 122,800 | 167,600 | 123,900 | ||||||||
Net operating income (loss) | $ | 32,700 | $ | 32,200 | $ | 26,400 | $ | (25,900) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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