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- Long ago comparative advertising often compared a product to "Brand X." True FalseStandard regulatory bodies for advertising advise, for instance, that advertisements must not: promote _________, cause needless _______ or _____, and must not offend. a. healthy practices, depression, riots, unfair b. Safe practices, Wants, Jealousy, Trivial c. Safe practices, Distress, Jealousy, Serious d. Unsafe practices, Distress, Fear, Serious e. Unsafe practices, Wants, Fear, Trivial3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Explain
- Does Advertising drive us to unnecessary purchases? Provide an example of a brand that persuaded you to purchase their product that you perhaps did not need? How has this altered your opinion of the brand? Is it unethical to advertise to kids? Why or Why not?Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?Think about an advertisement (in any medium) thathad either a strongly positive or a strongly negative effect onyour attitude toward the product being advertised or theadvertiser itself. Why did the ad have this effect? If youresponded positively to the ad, do you think you were beingmanipulated in any way? If you responded negatively—andyou are a potential buyer of the product that was advertised—what changes would you make to the ad to make it moresuccessful?
- Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.How might advertising make markets less competitive? How might it make markets more competitive? • Give the arguments for and against brand names.Read the following text, and write a short title (1 - 4 words) which states the main topic for each section. 1.______________________________ A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2.______________________________ Most products offered for sale by retailers are branded. A brand is a…
- How to identify and analyze the ethical sytems used in web advertisementsPeople do not buy things. What does this mean for advertising. Provide examples and references to support with arguments.Advertising tries to persuade or influence consumers to do something such as buying a product or checking out a brand's website. • True • False