People do not buy things. What does this mean for advertising. Provide examples and references to support with arguments.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section16.2: Picture Perfect: The Success Of Product Placement
Problem 1C
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People do not buy things. What does this mean for advertising. Provide examples and references to support with arguments. 

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9780357033791
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