Think about an advertisement (in any medium) thathad either a strongly positive or a strongly negative effect onyour attitude toward the product being advertised or theadvertiser itself. Why did the ad have this effect? If youresponded positively to the ad, do you think you were beingmanipulated in any way? If you responded negatively—andyou are a potential buyer of the product that was advertised—what changes would you make to the ad to make it moresuccessful?

Think about an advertisement (in any medium) thathad either a strongly positive or a strongly negative effect onyour attitude toward the product being advertised or theadvertiser itself. Why did the ad have this effect? If youresponded positively to the ad, do you think you were beingmanipulated in any way? If you responded negatively—andyou are a potential buyer of the product that was advertised—what changes would you make to the ad to make it moresuccessful?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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