Kgosimore Pty Ltd is a trainer shoes manufacturing company and is well known for its reputable on product quality, but it is struggling to differentiate their products from its competitors. Discuss the concept of product differentiation and recommendations on how Kgosimore PTY LTD can differentiate their product from its competitors to gain a competitive advantage (25 marks

Kgosimore Pty Ltd is a trainer shoes manufacturing company and is well known for its reputable on product quality, but it is struggling to differentiate their products from its competitors. Discuss the concept of product differentiation and recommendations on how Kgosimore PTY LTD can differentiate their product from its competitors to gain a competitive advantage (25 marks

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

See similar textbooks

Similar questions

Q1. What are dimensions of a product quality? Q2 How the quality of the Product can be improved? Discuss its cycle.
Q2 How the quality of the Product can be improved? Discuss its cycle.
Objective: Share knowledge and understanding of key quality improvement concepts. explain the concept of quality improvement and to convey its importance.
1. Why is universal standards necessary? 2. Give examples of universal standards.
i) The concept of quality is considered to have evolved through stages. However, quality is used to describe a prestigious product. It is one that fits the intended customer’s requirements. Impliedly, the product should possess attributes that enables it meet the customer’s requirement or specification. Now, in identifiably distinctive manner, differentiate quality control from the others or quality assurance. ii) Briefly define hazard, when uncertainty is defined as being a situation in which the determination of risk factors is not possible. It is difficult therefore to calculate the effect of uncertainty upon the tender, and a discussion of uncertainty is out of place here. A builder will see risks in two distinct categories: (a). those that can be insured against and,( b). those that cannot be insured against.
Tombro Industries is in the process of automating one of its plants and developing a flexible manufacturing system. The company is finding it necessary to make many changes in operating procedures. Progress has been slow, particularly in trying to develop new performance measures for the factory. In an effort to evaluate performance and determine where improvements can be made, management has gathered the following data relating to activities over the last four months: Month 1 2 3 4 Quality control measures: Number of defects 201 179 140 98 Number of warranty claims 62 55 46 43 Number of customer complaints 118 112 95 74 Material control measures: Purchase order lead time 10 days 9 days 7 days 5 days Scrap as a percent of total cost 1% 1% 2% 3% Machine performance measures: Machine downtime as a percentage of availability 5% 6% 6% 10% Use as a percentage of…
25-The European Quality Award has a .Two levels . B.Four levels . C. One level d .Three levels .
1. Explain how the Australian Consumer Law relates to quality.
MIPS's quality category has decreased from 60% to 45% over the last two years. The price category increased from 0% to 15%. What are the ramifications for businesses? Will the quality suffer as a result?
B& Co. is a large manufacturer if an electronic product (NM65). It is the market leader in the particular product segment. The market size is increasing due to increasing popularity of its product. B& Co. has received an offer from a manufacturer of electronic products to produce NM 65 on half of B& Co. and directly supply to the customers of the Northern region. The billing on the customer will done by B& Co. The offer is economically attractive. Required: Write a note on what qualitative factors should be considered before deciding in favour or against accepting the offer.
How can quality be maintained and applied for a certain cellphone company? What measures it's quality of product offerings?
Tombro Industries is in the process of automating one of its plants and developing a flexible manufacturing system. The company is finding it necessary to make many changes in operating procedures. Progress has been slow, particularly in trying to develop new performance measures for the factory. In an effort to evaluate performance and determine where improvements can be made, management has gathered the following data relating to activities over the last four months: Month 1 2 3 4 Quality control measures: Number of defects 185 163 124 91 Number of warranty claims 46 39 30 27 Number of customer complaints 102 96 79 58 Material control measures: Purchase order lead time 8 days 7 days 5 days 4 days Scrap as a percent of total cost 1% 1% 2% 3% Machine performance measures: Machine downtime as a percentage of availability 3% 4% 4% 6% Use as a percentage of availability…