✓ Saved Question 11 (4 points) Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' product offerings to the market. This move helped Apple maintain its standing as a leading-edge company in tablet PCs and demonstrates the importance of as a competitive advantage. a) speed-to-market b) strategic planning c) retail-fast-track d) product research

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Question 11 (4 points)**

Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' product offerings to the market. This move helped Apple maintain its standing as a leading-edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.

a) speed-to-market

b) strategic planning

c) retail-fast-track

d) product research

*(Option a, speed-to-market is selected)*
Transcribed Image Text:**Question 11 (4 points)** Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' product offerings to the market. This move helped Apple maintain its standing as a leading-edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage. a) speed-to-market b) strategic planning c) retail-fast-track d) product research *(Option a, speed-to-market is selected)*
### The Marketing Era

On your educational journey, it's essential to understand key concepts introduced during the Marketing Era. Test your knowledge with the following question:

**Question:**
The Marketing Era introduced:

- **a) the marketing strategy.**
- **b) the marketing approach.**
- **c) the 4 Ps of marketing.**
- **d) the marketing concept.**

Select the correct option. 

Understanding the differentiations between these concepts is crucial. Let's explore each briefly:

- **The Marketing Strategy:** This refers to a company's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
- **The Marketing Approach:** This emphasizes the methods and processes involved in marketing practices.
- **The 4 Ps of Marketing:** Often known as the marketing mix, this includes Product, Price, Place, and Promotion.
- **The Marketing Concept:** This is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Enhance your understanding by selecting the option above that correctly represents what the Marketing Era introduced.
Transcribed Image Text:### The Marketing Era On your educational journey, it's essential to understand key concepts introduced during the Marketing Era. Test your knowledge with the following question: **Question:** The Marketing Era introduced: - **a) the marketing strategy.** - **b) the marketing approach.** - **c) the 4 Ps of marketing.** - **d) the marketing concept.** Select the correct option. Understanding the differentiations between these concepts is crucial. Let's explore each briefly: - **The Marketing Strategy:** This refers to a company's overall game plan for reaching prospective consumers and turning them into customers of their products or services. - **The Marketing Approach:** This emphasizes the methods and processes involved in marketing practices. - **The 4 Ps of Marketing:** Often known as the marketing mix, this includes Product, Price, Place, and Promotion. - **The Marketing Concept:** This is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Enhance your understanding by selecting the option above that correctly represents what the Marketing Era introduced.
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