Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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As consumers become more enthusiastic about online shopping, they have begun to tire of repeatedly entering detailed shipping and payment information each time they make online purchases. Digital wallet addresses this concern.

1.1 Elaborate on the importance of digital wallets.

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